Advertisement 1- Dell Lollipop Advert
In this television advertisement for Dell laptops, it differs from the usual conventions and styles of a computer/technology advert. In a typical techonological advert the style would be very sophisticated and straight to the point, giving the vital information, without being very entertaining. However this advertisement for Dell breaks these typical codes and conventions of a laptop advert by having upbeat music, that is happy and well known, therefore possibley trying to connote that this is a more fun and simple laptop, which is more user-friendly and easier to use. This could have been thought out to appeal to families with young children rather than the general target audience that we would associate with technology as been men, but at the same time keeping in some of technological parts and the vital information that would appeal to male audiences and keep with the general style of a computer advert. Also the song "Lollipop" used in the advert could create a theme for the Dell brand that it is a fun, easier company and it is friendly and approachable for people to buy from, with no hassel. The wide variety of bright colours used also creates a similar theme to the advert and to the company. The song is used in a entertaining way, by having factory workers singing the song, it also gives a sense of humour to the advert, which also takes it away from the competitors again by breaking the general codes and conventions of this genre of advertising. Also the way that Dell has made the process of making the laptops out to be a fun and enjoyable thing, by having it almost lie a sweet factory, emphasises the message that they will be fun to use and the Dell brand is fun as well. I think the voiceover at the end is used in a very good way because, by using a womans voice for a technology advert takes away the stereotype that technology is only for men and therefore makes this product seem more approachable for all types of people of different genders and ages.
Gillian Dyer (advertising as communication routledge 1988) says that advertisers use "line of appeal" in order to communicate a message to the consumer. The line of appeal which I think is most put across in this advert is the simplicity and how fun the product is, this is shown by having it set in a sweet factory. I think that this lin of appeal is used because Dell wants to show that they are child friendly laptops, which the whole family can use and also that they can be used for fun and enjoyment as well as business. Also by having the factory using futuristic almost impossible machinary it signifies that the laptops advertised will also be futuristic and unbelieveable. Using Hermeren's theory the factor of persuasion would be reward power, because the advert shows how fun and exciting using the laptop can and will be to all people.
Young and Rubicam have the theory that people can be catergorised into certain groups: main streamers, aspirers, succeeders, resigned, explorers, strugglers and reformers. For the advertisement I believe the main catergory it is aimed at are "aspirers" because by using the bright colours and catchy music etc. it meets the criteria that they seek status by having materialistic products that come in attractive packaging and that they are focused on fashion and appearance, which is what the multiple colours of laptops etc. is aimed at in this advert. Also another catergory that I think the advert is aimed at is "main streamers" this is because the prices are highlghted as being cheap and affordable, and also the idea that this product is aimed at families possibley meaning that they would seek security and want the proven affordable brands, which this advert is trying to make Dell appear.
Advertisement 2- Honda Impossible Dream Advert
This Honda advertisement, is set out in a way where it has a narrative, showing the various vechicles made by Honda over it's history. By using the same man, driving each different vechicle it gives the impression that anybody could do this, and that Honda's different vechicles are not only amazing (shown by the way the are driving) but also simple, because one man can get into all of them and drive them like a proffessional would. The different settings used in this advert, gradually get more amazing and spectactular places to be, which connotes that the advert could be building upto a climax at the end. Also it could be used to signify that Honda are a global brand that is recognised all over the world in all these magnificent places, connoting they are a quality brand. The typical car advert, would show its range of new cars however because Honda has shown its different achievements over the years, it shows that this is a great company that has grown massively over the years and that it will continue to grow. When the song is combined with the historical cars, boats etc. it connotes the growth of the company because the song is gradually building up and the lyrics are used, possibley to signify that Honda is still striving to be even better than it is, and will improve on these amazing vechicles shown in the advert. Also the lyrics of the song specifically "to march into hell, for a heavenly cause" could connote that Honda will do anything possible to make great cars, bikes etc. for is customers and they will always strive to be the best. The advert is left on cliff-hanger, this could have been done to show that the best is yet to come from Honda and they will achieve what they plan to achieve.
The target audience for this advert would most likely be males of all ages. It is typical for any technology (in this case vechicles) advert to be aimed specifically for men. In Young and Rubicam's theory that people are catergorised, the main group I think this advert is aimed at would be "explorers" because the changing setting in the advert showing all across the world, and this group is people who seek discovery. Also it shows how different Honda can be and how adventorous it is as well which appeals strongly to this group. Also I believe this advert would be aimed at "reformers" because, the advert shows the growth of Honda and how it is attempting new and different things, which could appeal to how this group, seeks enlightenment and personal growth.
The lines of appeal which are used in this advert would be dreams and fantasy, art culture and history and luxorious lifestyles. The dreams and fantasy line of appeal is most evident in the slogan usd by Honda, "the power of dreams" connoting that anything is possible with this brand and you're biggest dreams and fantasies about vechicles could be realised if you buy with Honda. Also the narrative fits in well with this line of appeal because the male is driving through places all over the world seeing spectacular things and living his dream. Another line of appeal, art culture and history is used particularly well in this advert because by showing cars, bikes etc. from Honda's past, it shows how the company has a great history to it and this advert emphasises that fact. Also by travelling around the world in these vechicles it is possibley connoting that Honda is a cultured brand that appeals all over the world. Making these great vechicles in itself is an art so that could be seen as how it would appeal to that specific part of this line of appeal. Finally the luxorious lifestlye, line of appeal is used in this advert because it starts off with the man in a caravan, which isn't a particuarly luxorious lifestyle, but then as he drives each different Honda he arrives at increasingly more luxorious places connoting that it is cheap and affordable for anybody to buy a Honda and if you do it can take you to luxorious places and make you're whole lifestyle more extravagant.
TASK 3: Compare the advert below with two other adverts of your choice and explain which of the above styles they employ. Explain why the styles are used and say how effective you think the adverts are. Drop the youtube links into your blog for the ads you want to use.
The 'L'Oreal advert - new improved excellence creme' would fall into a number of different advertising styles. One of the main styles it uses is documentary because it uses scientific facts to connote the products is tested and proved, giving it a better selling point. Also they demonstrate how to use the product which adds to the documentary style of the advert. Another category it uses is talking heads, which is basically one character talking into the camera and addressing the audience directly, doing this involves the star vehicle which in this case is 'Andie Macdowell' doing this makes the product seem more professional and of a better quality because someone with this amount of money and fame is using it. This advert would have varying degrees of effectiveness on the audience because the younger audiences may not recognise the star vehicle used and therefore wouldn't want to buy the products, to improve this they could have used a younger more recognisable star.
The different categories that the 'Pizza Hut delivery - baby sleeping' advert would fall into are humorous, animated and surreal. Firstly the humorous style is shown by the baby shouting at the parents for being too loud while they're partying as he's trying to get to sleep upstairs. This helps create a brand identity that Pizza Hut is a fun and enjoyable brand because they can create a funny advert and also the advert shows that they can have fun because of their product. Even though the baby is the part of the advert that adds humour, it is also what gives it the surreal style because a baby of that age wouldn't actually be able to come downstairs and speak to the adults in that way. The way the baby is able to do this is through the animation style. It is a clever animation style as the whole of the advert isn't animated, just the baby. This advert is very affective because the humorous style appeals to the target audience which is generally teenagers and young adults.
A series style advert is when there is a story line to a number of adverts and the story goes on through them all. A terrific example of this is 'Nescafe Gold Blend' advert which is in the style of a typical soap opera. This is used because the audience will then want to see the next advert to see how the love story is coming along, almost like its a real series/programme, and it makes the advert more memorable meaning that the audience will remember the product being sold, in this case, Coffee. Also this advert will fit into the category of humour because it is using a romantic style but using the coffee as a sexual innuendo giving the advert a comedy affect.
TASK 4: For two of the adverts above, explain how the adverts use the common codes and conventions of advertising.
Compare the Meerkat.com
For the advert for Compare the market, the styles used on it are humorous, surreal, appeals to children and series. The way the surreal style is used, is that they use a meerkat to talk and be the main character in the advert this also creates the humorous parts of the advert. The comedy in the advert will appeal to adults and children because it uses slapstick humour and also because it is using an animal, this will make children more interested and even though they are not the target audience it will still appeal to them. Repetition is used throughout the advert and throughout all of the series as they repeat the word 'Simples' & 'Compare the meerkat.com, compare the market.com' - this is also the slogan/catch phrase. These are used to give the advert a familiarity for the audience making them remember it, and immediately knowing what the advert is. This is good for the company because people will see the start of the advert and realise what it is advertising and not need to watch the whole advert each time.
Irn Bru
The styles for this Irn Bru advertisement are parodic, humorous, appealing to children and animated film. The way the parody style is used is because this advert is a comedy take on the film "The Snowman" and this also incorporates the comedy style as well because the spin in the advert is that the snowman drops the boy to get the can of Irn Bru. This advert would appeal to children in particular because they would if they have seen the film they would recognise the tune of the song. Also the song would appeal to adults as well because it has a sense of nostalgia for them and the way the lyrics of the song have been changed will add a sense of comedy for the adult viewers as well. The fact that this advert is an animated film, will add to the appeal for children because they like to see these sort of things on television.
TASK 6: Who are the ASA? Write a paragraph about the Advertising standards authority, describe…
The Advertising Standards Authority (ASA) is the company in charge of the UK's advertising throughout all media, including TV, Internet, sales promotions and direct marketing. Their main job is to make sure all advertisements in this country are legal, decent, honest and truthful by looking at the advertising codes and using them accordingly.
The type of advertising that the Advertising Standards Authority covers are;
Magazine and newspaper advertisements
Television Shopping Channels
Cinema commercials
Commercial e-mail and SMS text message ads
Radio and TV commercial
Task 7: Audience classification.
Task 8: Create a brief for your client covering the main aims of the advertisement
Internet advert for the music department at Pudsey Grangefield
The advert is aimed at year 6's, thinking about coming up to Pudsey Grangefield.
What is the objective and purpose of the ad?
The objective of the advert is to attract new pupils to the school and encourage ones who are already thinking about coming to the school. The advert will also need to appeal to the parents of the children wanting to come to the school.
Target Audience. Who are we talking to?
The primary target audience will be 10-11 year olds who are leaving primary school and coming up to secondary school. There will also be a secondary target audience of the parents of the children, as they need to know that the school their child is going to is good enough,
What’s the single most important thing to say?
What are the supporting rational and emotional ‘reasons to buy?’
Pudsey Grangefield is a brand new building, with brand new technology allowing students to be creative and more independent, allowing them to show full potential.
The staff at Grangefield devote their lives to helping the students at this school, and encourage the students to push themselves, allowing them to become everything they want to be in the future.
Details that will assist the creative team…
- Find out the grades for the music department over the past few years, if not specifically the music department then just use the whole schools grades.
- If the music teachers are willing to be involved in the filming of the advert.
- If we would be allowed to interview some of this year's year 7's to see how they are enjoying music in secondary school.
- If we need a tag line for the advert.
- How should all the different of types of technology be involved in the advert.
Consumer insights: We will most likely use vox-pops of year 7 students and the music teachers. As well as vox pops we may use video interviews.
Description of brand personality: Striving for excellence.. Daring 2 be different
Positioning Taglines: Unleash the creativity. Music..... Listen to your soul.
Mandatory Details:
Pudsey Grangefield School,
Mount Pleasant Road, Pudsey Town,
Pudsey LS28 7ND
Telephone: 0113
http://pudseygrangefield.leeds.sch.uk/
This will cover…….
Camera hire =
Handheld Video Camera (mini dv) = £10 per day (4 days) = £40
Microphones =
AKG C-1000 = £10 per day (4 days) = £40
MP3 Sound Recorders =
Edirol R-09h = £30 per day (4 days) =£120
Editing Suite = (imac) £10 per hour (8 hours) = £80
Camera person = £ 20 per hour (8 hours) = £160
Sound Assistant = £10 per hour (8 hours) = £80
Actors= £50 per hour (8 hours) = £400
Task 9: Create a questionnaire consisting of 6-10 questions. Remember the results that you are looking for should help you when you come to plan your TV advert.
Questionnaire
1. What is your favourite advertising genre?
Comedy-5
Sport-2
Talking heads-2
Charity-0
Other-0
These results will assist in planning and making our advertisement because we would be able to attempt to make it a comedy styled advertisement which is what the focus group said they would prefer.
Do you like the advertisement to have narrative?
Yes-2
No-7
This was hugely in favour of people preferring not to have narrative in advertisements, which is information we can take into account when producing our advert. It is useful because we can possibly make a simpler advert without a narrative which may also make it easier for our younger target audience to follow as well.
Do you think that tag-lines or slogans are important in TV advertising?
Yes-9
No-0
This result would help us significantly because it is clear that everyone in our focus group want slogans in advertising so using this information we would have to use a slogan and this would help in planning a main part of our advert.
What is your favourite TV advertisement at present?
Comparethemeerkat.com-0
Carling-5
Carlsberg-3
Evian (babies roller-skating)-0
Other-1
We asked the group which their favourite advert at present is which is useful information to have because we can maybe base our advert on the style of advertisement which our group favoured most. In this case the Carling advert where a group of friends are in the desert was the favourite of the choices, so we could possibly make the advert in a similar comedy style.
Do you like to see animation in adverts?
Yes-1
No-8
This is also very useful information to get from our focus group because it clearly favours one way rather than the other. All but one person from our focus group said they prefer to not see animation in advertisements, therefore using this information we wouldn't use animation.
Do you think that star power is effective in TV advertising?
Yes-9
No-0
This result is again like some of the others very one sided, making it useful for us to use in making and planning our advertisement, because all of our focus group said that they would like to see star vehicles in the advertisement, we obviously can't use celebrities but we could possibly use this information by getting teachers from the particular subject (music department) to star in the advertisement.
Task 10: You must interview 3 or more friends and then, document your findings…
1. Do you like to see narrative in advertisements? Why?
2. Do you prefer seeing celebrities in adverts? Why?
3. What advertisements have caught your eye recently and why?
4. What genre adverts do you prefer to see and why?
Interview 1, Jade Gill 17 Pudsey Grangefield
The interview that we received from Jade will be very helpful for us when it comes to producing our advertisement. One piece of information we got was that she likes to see celebrities in advertisements because it is a familiar face, this is helpful because we can't get celebrities but we can use teachers that the children know and like, which will be reassuring to them appealing more to the target audience.
The information we received from Luke was also helpful when it comes to planning and creating our advert. When he said that he likes to see comedy advertisements for the genre because it appeals more to teenagers, that would help because our target audience is teenagers or slightly younger, so therefore we could get their attention and keep it by involving humour in our advert.
Finally the information from Christy's interview is helpful because she thought that narrative is important for most advertisements because it gives structure to the advert and makes it easier to follow. Which is important for our advert because the target audience for us is quite young so would maybe find it harder to understand so therefore anyway we can make it easier to understand we should do.
Task 11: Set up a focus group and document your results. Use you class as the focus group, explain the demographic of the group and pick out some of the more relevant comments and explain how they will help inform your planning. Explain the advantages and disadvantages of running a focus group and how this can effect your results.
When using a focus group to analyze adverts, there would be many advantages and disadvantages. One of the advantages of using a focus group would be that you can get a variety of different information from a wide range of psychographics, but who are from the same demographic. Also people can take on board what other people think, and offer different points of view. A disadvantage of using a focus group would be that it could start a debate as some people will disagree with others meaning that you would possibly become confused or have too many different views to make sense of. Also there will be certain people in the group who are leaders, who are more confident and will express all of their opinions clearly, whereas some people will be followers and will just agree with what the "leaders" are saying. People will also be conscious of their opinions and hold them back as they might be embarrassed that people may disagree.
Task 12: Consider the advertising codes for TV and pick out one code that you think you must be conscious of when producing your advertisement. Explain why and explain how you will make sure that you do not contravene the code.
We must of course be aware of all the codes involved in advertising, enforced by the ASA. However one code in particular that we must be conscious of is the "misleading advertising" code which says that... "No advertisement may directly or by implication mislead about any material fact or characteristic of a product or service". We must be aware of this code in particular because we would be informing students and parents about the facilities and educational standards that this school and in particular for our advert, the music department has. Therefore this code ensures we cannot lie about the information we provide. We will do this by using realistic footage that we have filmed ourselves from the music classes and around school. This will show accurately the facilities of the school and show the lessons as the really happen. Also we will make sure that, if we choose to mention grades, we supply the correct information about grades and don't lie by doing our own research from the school about past years grades.
Task 13: What type of programme would your advert be placed in between?
The type of programme we would advertise between is very important to make sure you reach your target audience and make it accessible for them. Our primary target audience would be students at school, either moving into high school or choosing their lessons for GCSE, however our secondary target audience would be the parents of these students. To make sure that we reach our target audiences we must consider a number of different things, including: genre, viewing figures compared to others of the same genre and demographics and psychographics of the audience.
First of all, the genre we would most likely want to choose would be a family show possibly a game show/talent competition, which the whole family would sit down and watch together, this would be because we would be able to reach all our target audiences in one show, an example of that would be a show like X-Factor or Britain's Got Talent. These types of shows will have very large viewing figures which is important to think about in order to make sure we reach a bigger audience and more likely to reach our target audience.
Also using demographics of our target audience as well, we would try to advertise on regional television shows, for example Calendar because as it is a news show from the region, parents from this area are very likely to watch and take notice of the advert. Other options are that we would put the advert on the school website and send a DVD to local schools, which would mean that people from specifically the school area would watch the advert and we would be reaching our target audience even more.
Task 14 : Produce a record of your initial ideas that covers….
Ideas
1. Close up shot of drum sticks hitting the rums - slow motion.
2. Kids dressed up in another uniform implying they are bad and then show Grangefield playing a good orchestrial piece.
3. Close up shot of other instruments (violin, piano, extreme close up of strings vibrating)
4. Close ups of faces smiling, extremely slow facial expressions.
5. Close up of hands clapping in rejoice.
6. Documentry style advertisement of at first showing how a terrible musician can become a fantastic asset to the school and can play a great piece of music.
Music
1. Orchestrial music
2. Dramatic music bed like the ending of 'The X Factor'
3. Voice overs of children talking about how they have developed in music over the years.
4. Acoustic guitar
Narrative
Me and my group do not as yet believe that we are going to have a narrative as all of our clips are going to be each seperate from eachother and not having a story based link.
Characters
There will be no real characters in our advert. We are going to be using people but we are using students who attend this school and therefore not particulary classed as a character. We may only be using his/her voice over.
Task 15: Complete a treatment for your TV advert.
For our TV advert, we will be advertising the music department at Pudsey Grangefield School. Our primary target audience would be children aged 12-17 looking at choices for school/college and our secondary target audience would be their parents who are also involved in the choices. The genre of our advert would be educational and informative. Also in some parts we will still keep the advertisement entertaining, as to not bore the audience and keep them interested. Therefore the conventions of our advertisement would be to show positive shots of kids enjoying themselves with music and to provide information about the school and what it has to offer. The advert is serious so it would have a serious, informative voice-over, which when put with the clips would fit with the tone.
The factors of persuasion that we would use in our advert would be reward power, this would be specifically because we would be targeting children and their parents looking for subjects at school and we need to show what they could achieve if they chose music. Also what they could gain out of the experience of choosing this. The lines of appeal which we would use in our TV advert would be "Rich luxurious lifestyles- aspirational" "Successful careers" and "Self importance and pride". All these lines of appeal would be used because we would aim to try show the possibilities of what they could go on to achieve and how happy they would be in the future, which careers they could gain in the future. Also show that simply by choosing music and doing the subject they could become happier and enjoy their school life more. The style of it would be mostly documentary to fit in with the informative style of the advertisement.
The narrative for our advertisement would be, to start of we would use extreme close up shots of an instrument been played possibly a violin or a guitar in slow motion or possibly use black and white effects etc. with a song in the background, the song would be a slow song at the start which would build up along with the clips, as they start to get faster the music could get faster also. The next clips would be close ups of drums been beaten and smiles on children's faces, then mid shots of teachers and then back to close up shots of instruments been played. The music would fade up and down to go along with the voice over. To end we would have the catchphrase "Learn It Love It Live It at PGS". We wouldn't be using characters specifically because the people involved in the clips wouldn't be talking to the camera or providing information. However the clips would involve teachers and students. The narrative goals for the advertisement would be to inform the audience about the course and also to entertain in order to keep the audience interested and involved in the advert.
Task 16- Make a list of all the technology and programmes you are going to use in your advert.
In the making of our Music department advert we will be using several different devices and programmes. To film our advert we will be using a hand held camera,Panasonic DVX-100-B, this is because when getting very extreme closeups these allow us to get close enough without a blurry image. We will also be using high resolution big cameras for more still shots of children and class's as this also comes with a tripod to keep it steady.
During our advert we will be having voices of children talking about how they have learnt to play instruments through the school. To record these voices we will need to use Edirol R-09 voice recorder so that the voices are clear and professional.
All the background music and voice recording will be imported into garage band to be edited before importing into Final Cut.
To edit our whole advert we will be using final cut. Adding transitions and effects onto the advert is very important to make it look professional therefore we will use final cut to do this.
Task 17: Create a storyboard for your production.
Task 20: Complete version of your TV Advert
http://www.youtube.com/watch?v=SV_NZnAAcnY
Task 21: Evaluation
This is the evaluation for our TV advertisement which was made for the music department at Pudsey Grangefield School. The purpose of our advert was to first of all to inform the primary target audience, children aged 11-17 and the secondary target audience, parents with children of that age, about the department and also to entertain for the primary target audience which was children aged 11-17. In my opinion we did achieve our purpose because we showed clips of the lessons and what is available in music which informs the audience but we also used effects and different shots to make it more entertaining.
We played our advert to a focus group aged 14-17 which was a part of our primary target audience, they reacted in a mostly positive manner. They seemed to get the preffered reading which was that it was informative and entertaining for the most part. They commented that the music bed was used well as it matched the theme of the clips and kept the tempo at a good pace. Also a lot of the group said that they thought the opening establishing shot was well used because it started with an enigma and set a good tempo for the advert. However they commented saying that the ending possibley could have been done slightly better and we could have found a way of involving kids to do the last shot.
I think that we gave positive messages in the advert and didn't include any negativity about the subject which could possibley have been biased because we chose not to include grades as they weren't very good for the last year. We included both boys and girls in the advert and also different ethnic groups this was to show that music is a fun and enjoyable subject which everybody could do. We used two music tracks as music beds the first was used effectively in my opinion because the pace and style of music fit with the clips and because the transitions were fast and the clips were speeded up. Although the second track we used was slower and helped to fade out the advert and slowed down the pace in order for the advert to have an appropriate ending. The location for our video was very appropriate because we filmed in the music department at Pudsey Grangefield School which is exactly what we were trying to advertise. We didn't use a voiceover in the advert but we used language on the screen and the language we used was appropriate for the target audiences in my opinion because the words like "love" and "laugh" that we used show a very positive image of the department for the children and also it's not technical langauge so everyone can understand which gives the connotation that the subject is also for everyone. I think our advert looked realistic for the genre because we used fun and exciting clips which would keep our target audience interested.
The levels in our video were practically perfect because we only used a music bed, we didn't have voices/voice overs and the two music tracks we used faded very well into each other and the second track didn't fade out too fast at the end, it was slow and worked well. Also the music throughout didn't seem over-powering and wasn't too loud. The camerawork was very good for the most part because we stuck to the rule of thirds whenever possible and kept the camera steady and in a good position for the shots used. I think there was plenty of variety to keep the target audience interested because seen as we had a primary target audience of children/teenagers who would be more likely to get bored. Therefore we used a good variety of video effects and different camera shots. We used an external microphone for one section of our advert for when we had a class of children shouting, this was because it gives a better quality of sound than the camera we used. The editing was suitable for the advert because the transitions were fast paced for the section of the advert with the fast pace music and faster action shots. However for the second half of the advert with slower music, the transitions were slower and had to be more well thought out. I think the captions and titles we used on the screen were quiet good but possible could have had connotations of been too serious for the primary target audience, although this could have appealed to the secondary target audience because it may have connoted more sophistication.
The conventions which would be typical of this genre would be for the adverts to contain information, have a music bed, a voice over and use special effects on the clips to create more entertainment. The things that would be similar in a professional product would be that they would contain a music bed and would also most likely include clips of the school they were advertising. Also the camera shots we used for example: establishing, point of view, close ups etc. The advantages which they would have over us would be they have much more money and equipment at their disposal meaning they have the ability to hire actors, or have variety in their location, as well as better editing equipment. In our advert we didn't use many features of good narrative because although it appears in professional adverts, it isn't necessary. However we did use an enigma with which to start the advertisement to create excitement and interest.
I don't think I learnt any new skills in the production of the video because it was using skills that I previously learnt such as editing on the I-movie program etc. and I think that I did quiet well in using these skills because I was able to do any editing which was required. Also I believe I did well acting as a member of a group because I was able to listen to the ideas that others had and try make them work and I also believe a strength I have is coming up with ideas for the advert and being creative. However a weakness I possibly have is not making a decision quickly when part of a group and we may have wasted some time because all members of the group were the same. We did argue over certain points but we were still listening to the other opinions and sorted out the problem.
